The film's director, Scud, explained that the idea for the film "originated from my own thoughts about suicide. One time, I had thought about walking into the central Australian desert until I am exhausted and die in a miserable way. These thoughts caused me to think about similar people in this situation." He continued that "All of the episodes are independent of each other and the stories are based on real experiences which some of the actors appearing in the film have gone through. Having an international cast and locations around the world is appropriate because depression and suicide are universal themes".
TV chef James Martin developed "The Cookery Club" on board Britannia. The venue features celebrity chefs/cooks such as Mary Berry, James Tanner, Antonio Carluccio, Paul Rankin and Pierre Koffman. Eric Lanlard has his own patisserie, Market Café, in the ship's atrium. He also created an upgraded afternoon tea service in the Epicurean restaurant. Atul Kochhar, of the Michelin-starred Benares restaurant in London, supervises menus in Sindhu (as also seen on fleetmates Ventura and Azura). Marco Pierre White creates menu items served in the main restaurants on gala nights. The ship has a 936-seat theatre.
Equality for all mankind is not a realistic goal in Wells's view. That, he believes, would mean a loss of individuality, and individuality is an inherent requirement of human nature. Similarly, competition is necessary to a thriving society. Taking what he considers a practical position, he sees the new society as divided into four classes of persons which he calls poietic, kinetic, dull, and base. There is a leader caste, called Samurai, which is drawn primarily from the poietic group, though some from the kinetic class may qualify. Persons who volunteer for Samurai membership must meet stringent requirements, both physical and mental; and they must pledge to conform to the rules of the caste, which forbid eating meat, smoking, drinking, gambling, and participation in public sports or entertainments. The Samurai furnish the World State with its administrators, legislators, lawyers, doctors, and other leaders. Furthermore, they are the only voters in the commonwealth. The male members of the Samurai are encouraged to marry women of comparable qualifications, and they are encouraged to produce children with the aim of improving the quality of the population. The lower classes of citizens, the dull witted, the criminals, and the deformed are exiled from society and prevented from childbearing.